Website SEO – Key Factors That You Must Consider

The term “SEO” stands for Search Engine Optimization. It is a set of strategies and techniques which are used to boost a website’s visibility and popularity in the cyberspace. SEO companies and professionals use different means and methods for enhancing the presence of a website on the World Wide Web. This includes proper information architecture, content optimization and link building. In the context of content optimization, the process entails improving and tweaking the contents of the site to enhance its importance and relevance in the eyes of the search engines. For this purpose, various techniques are applied such as keyword research, content copy writing, page competitiveness analysis, competitor strategy formulation and so on.

website SEO

The technique of creating inbound links, or backlinks, to a site is also called digital marketing. Backlinks can be either natural or artificial. Natural backlinks come from other websites which are related to the target website. These backlinks provide valuable information about the nature of the business website and its services. On the other hand, artificially created backlinks are obtained from various media including electronic media, websites, emails, blogs, social networking sites and the like. They help improve the ranking of a web page in search engine results but these have little or no effect on the SERPs (search engine result pages).

Meta tags and meta descriptions are two important components of SEO. A meta tag describes the keywords or keyword phrases of the page or website in terms of appearance in the source code. Meta descriptions, on the other hand, describe the contents of the page or website in simple terms. Both these tags are important for Search Engine Optimization and should be included in the website design.

Another important factor for website designing with the help of search engines optimization in mind is the use of headings. Headings play a key role in determining the ranking of a page in search engines. They determine the relevancy of the web page or website by indicating what the viewer is looking for.

The importance of meta-descriptions can be understood from the example cited earlier. If the meta description of a web page says something like “This is a good site to see if you want to buy a new computer”, then it is obviously supposed to give some indication of the content of that particular page. It should be able to state the main point without going into too much detail. It should not, however, tell the viewer exactly what he or she is supposed to do after clicking on that link. This will spoil the entire effect of the search engine results and will likely lower the click-through rate of the page or website. This is why most websites employ the use of meta-descriptions that tell the visitors something about what they are supposed to do after clicking on the link.

The title and meta description of the webpage or website also affect the rank of the page or website in the search engines results. When these two elements are well-optimized, then it means that the page will have better chances of being clicked on and visited. These tags help in determining what search terms are appropriate to be used in the title and meta description. The search engine results page always ranks pages according to the relevance of the page content with the search terms that were used as anchors.

Another important thing to remember in website optimization is the page speed. A slow page speed will not only affect the viewer’s time while reading the content but also hinder his/her ability to concentrate and make an informed decision. The importance of page speed cannot be understated. It is one of the most significant factors affecting the ranking of a page in the search results. Therefore, it is highly recommended to have a fast page speed whenever possible. It will not only improve the time taken by viewers to read the content but also make it easier to retain the site’s contents when the viewer eventually tries to search for related search terms.

On top of that, it is highly recommended to use canonical Urls whenever possible. This basically means that your images should be downloaded as an HTML page instead of using Alt Text. canonical urls are more preferable as they are part of the standard HTML specification and are therefore accepted by all kinds of browsers. Moreover, they have the same semantics as the urls which are HTML’s keywords. canonical urls should also be used for any other kind of link such as image optimization, video optimization etc.