Website SEO – 5 Strategies to Create Quality Traffic
Search engine optimization or SEO is a technique that enables your website to be found by search engines such as Google and Yahoo. This in turn leads to targeted web traffic. Search engine optimization is also known as SEM because it is an on-page optimization task. The primary goal of SEO is to get your website to rank highly for relevant keywords. It accomplishes this by ranking high for relevant keywords with good search volume and relevance.
Search engine optimization is an intensive on-page activity aimed at increasing the amount and quality of site visitors to a website, a blog or even a personal web page. SEO targets free web traffic as opposed to paid or direct traffic. The goal is to get your website to rank higher for particular keywords that are relevant to your business, products and/or services. This involves complex mathematical algorithms to rank higher.
For websites, SEO includes content writing, keyword research, development of inbound links and link building. Content writing refers to the creation of original, unique articles for the purpose of linking back to other sites and blogs. Keyword research helps to determine the most searched keywords and building the backlinks to these keywords will direct relevant visitors to your websites.
The third component of off-page optimization is social media optimization. This involves the use of various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Digg, StumbleUpon and Google+ to promote your business. Social media is becoming a crucial component of off-page optimization due to the increased usage and visibility of the platform. Social media allows users to interact with each other in a more natural fashion. Users can share information with their friends and create a network that is comprised of real people. It is not uncommon for companies to hire a social media company to leverage the power of social media marketing.
Off-page optimization includes many elements such as directory submissions, article submissions, blog submissions, press releases and constant contact to the various search engines to achieve the best rankings possible. Directory submissions are a common practice that companies utilize to achieve high rankings. Directory submissions are a method of submitting web pages to directories in order to increase the number of inbound links to a site. Many directories allow users to enter a specific keyword and the website will be listed in order of popularity based on the entered keyword.
The fourth strategy used in website SEO is content writing. Content writing refers to the creation of articles that are optimized for search engines and contain relevant information that is submitted to various news and content submission websites. Most article submissions are done manually and it is not uncommon for hundreds of articles to be submitted to the search engines each day. The use of social media websites such as Facebook and Twitter allow users to share content with their friends and followers, which also increase the number of backlinks that are generated and ultimately improves website rankings.
The fifth strategy used in website SEO is the use of blogs. Blogs are used as an off-site promotion strategy that increases the number of backlinks that are generated by the website. WordPress blogs are highly valued because they allow users to create unique content that is easily syndicated. This makes them excellent for providing quality content that is targeted towards the various search engines and used as a part of website SEO.
Finally, another way of creating content that improves websites is through the use of forums and question and answer sites such as Quora and Yahoo! Answers. These websites allow users to ask questions about a variety of topics, which is then answered by other members of the forum. Creating content from these types of sites requires the writer to think out of the box and ask relevant questions that may be of interest to others. The ultimate goal of all the above strategies mentioned is to improve the quality of traffic that is directed towards websites.