What is SEO competitive analysis? It is the process of investigating how you as an internet marketer or business owner can compete with other businesses that have also invested in SEO. If you are new to the world of search engine optimization, Competitive Analysis is an essential part of growing your business using search engine optimization tools and strategies. This type of research helps you understand what keywords and content are working for your competitors, and how you can implement them successfully in order to increase your traffic and sales. In addition to studying the competition, SEO Competitive Analysis will help you identify ways to improve your site so that it is better able to optimize its visitors.
How do you conduct a SEO competitive analysis? To conduct a thorough analysis of your SEO situation, you must first look at all of the keywords and content you currently use to achieve success. Then, you must examine those same keywords and content to see how they rank in the various search engines. Instead of guessing what keywords to target, study what is already working for your competitors. The key to this type of SEO analysis is understanding what works for your competitors and taking note of the common techniques and strategies that they employ.
What does High Competition Mean? High competition keywords mean there are many people looking for information or for products and services similar to yours. You should investigate what those keywords are and see if your content is offering something that these customers are specifically looking for. You can then create content around these high competition keywords to drive more traffic to your site.
What are the most important factors in this type of SEO analysis? ROI is the most important factor to consider because it is your money on the line. By knowing how much you are making with each keyword, you will know if your current SEO strategies are effective. This way, you can revamp your tactics and focus on those keywords that bring in the biggest paychecks. A comprehensive analysis of your customer journey should also be included in this section of the SEO Competitive Analysis because it breaks down how many visitors you receive each time one of your competitors does a search using that particular keyword.
What is the Search Volume? The search volume tells you how many people are searching for a particular keyword, including Google search volume. If you do an SEO Competitive Analysis on your competitors, you will quickly see which keywords are bringing in the biggest profits. Knowing the search volume gives you valuable information about what your competitors are doing to increase their market share.
What kind of traffic am I seeing from my competitors? The data from your competitors’ SEO Competitive Analysis will tell you what kinds of traffic you are receiving. Did you notice a big difference when your competitors changed their strategies? Sometimes, changes in a business strategy can send a flood of traffic to a business immediately. Other times, they can take a long time before a significant amount of traffic is created.
What kind of conversions are I getting? Data from your competitors’ SEO Competitive Analysis sheets will tell you whether or not you are making enough sales from keywords that your customers are searching for. This section calculates the number of clicks per month for each keyword. In addition, it calculates the number of conversions, or sales, from these keywords each month. High competition keywords often have a higher click through rate, but low competition keywords have a lower conversion rate.
Which keywords are bringing in the traffic that my target audience is looking for? The data from your competitors’ sheets will help you identify which of your keywords are bringing in the right traffic for your business. Many businesses mistakenly try to do too many things to attract visitors. SEO tactics aren’t meant to do that. The goal is to focus on the keywords that are generating enough traffic for you to be successful.