SEO Competitive Analysis is the process of understanding your competition and your SEO processes. If you are an SEO newbie, this can be a very important step towards learning what SEO means and how it works. It is the first step that leads you to understand how your competitor’s strategies work and how you can counter them if you want to dominate your chosen niche. This analysis will help you to see if there are holes in your SEO strategy that you can fill in order to improve your rankings on search engines. Also, this helps you see which SEO strategies you can adapt quickly in order to make the necessary changes to your website or to your campaigns.
The first step towards winning the battle of SEO is to get a good analysis done on your competitors. SEO competitive analysis includes researching the keywords, links, content, and other aspects of your SEO competitors as well as their main keywords to better reverse-engineer their best effective parts of their strategies into your SEO plan. Keyword research is important because it will tell you exactly what your potential customers are searching for and how the keywords you use in your site are most likely to appear on their search results. In addition to looking at keywords, this analysis will also show you the competition for each keyword in your chosen niche.
Keyword competition analysis is not only important for ranking your site on Google and other search engines, it is also important for getting a solid understanding of your target audience. After you have a good idea of what your potential customers are looking for, you can create a better SEO plan around this. For instance, if you are a healthcare website, you may wish to focus on low competition keywords like pediatrics, before focusing on high competition keywords like anxiety and mental disorders.
As part of the SEO competitive analysis, you should identify the main keywords in each of your niche and see which of these you have the highest search volume for. You should also look at how many searches these keywords receive a day. This gives you an idea of how well known your keywords are compared to your competitors. It is also important to consider search volume, but keep in mind that it doesn’t necessarily mean searches per month or year, but rather per day.
The next thing to do is to identify the keywords and phrases that bring in the most traffic. As you look at keywords and phrases through this analysis, identify the ROI, or return on investment. This tells you how much money it costs you to provide traffic to your pages and how much it costs to drive your competitors traffic to theirs. In addition to this, you will want to identify the customer journey within each of your competitor’s pages and see how they optimize their pages for each of the keywords.
The third part is to analyze your competitor’s sites to find out what keywords they are optimizing for and how many people are reaching those pages. What are the highest ranking sites for each of your target keywords? How many people are finding those pages in search engines every day? What is it that makes them rank so high? These are just some of the questions you will want to answer when you are doing an SEO Competitive Analysis.
Once you have identified your top keywords and key metrics, it is time to analyze your competition. If you’ve done your SEO Analytical Successfully, you should be able to easily identify the keywords and phrases that your competition is optimizing for. Do they have many domain names and backlinks? Are they using anchor text in their URLs? These are just a few of the things that can give you clues as to what your competitors are doing.
As you continue to do your SEO Analytical Successfully, you will discover many other areas of marketing to help you optimize your website and gain organic traffic. For example, you can go onto Quora and search for the keywords and phrases that your competitor’s websites are optimized for. You can then analyze their comments and responses and use these to determine which of the keywords they are using. This is called a SEO Analytical Success Report and is a great way to check your competitive strengths and weaknesses.