Competitor research is a practice of uncovering the most effective brands in your field of endeavor. Why? Simple – it’s a lot easier to succeed at something when you know who your competition is, right? Competitor research will provide you with insight into how and why your competitors are performing well. This will in turn, give you the ammunition you need to succeed at your own brand.
For marketers, competitor research can be one of the most crucial things they can do. You may already be aware that some marketers focus on what their competitors are doing to earn a larger market share. Applying this principle to the app store industry, it would make a lot of sense to dig up as many app stores as you can and find out what makes them successful. It doesn’t take too much time to gather app store statistics for each competitor. These data can then be utilized to improve your apps and position your app in its class.
What is competitor intelligence? Well, competition intelligence is basically the study of what makes other people successful. App stores, in particular, have been using secondary research to discover what features and functions appeal most to consumers. App stores have made use of this competitive intelligence by creating user profiles and asking consumers critical questions such as what makes them want to buy their app. Secondary research, therefore, is a vital component to any competitive intelligence campaign.
The first step to take once you’ve gathered competitor research data is to use it to understand your own market. One of the most powerful ways to do this is through voxpopme. Voxpopme is a platform which allows you to tap into customer feedback, find opportunities within the competitive landscape, and identify gaps that you can fill.
It’s important to note that customer feedback and marketing research are two different things. Vioxpopme is useful for competitor analysis because it enables you to focus on what your target audience wants or is looking for from a service or a product. While you’ll need access to detailed market data in order to conduct successful marketing campaigns, voxpopme gives you an insightful peek at what’s working in your target industry and which gaps you can fill to draw in your target audience.
This competitive intelligence tool was developed by researchers who understand the importance of understanding competition. In addition to providing insights into your own company, it also gives insights into your competitors’ strategies and how they’re evolving their business model. This information allows you to understand the trends that are shaping the competitive landscape and formulate effective marketing campaigns. Knowing that strategies and tactics are popular will allow you to quickly adapt and evolve your approach to ensuring that you remain a relevant and successful player in your chosen industry.
Vioxpopme taps directly into customer feedback and offers extensive information about indirect competitors as well. Because the majority of marketers ignore indirect competition, they’re missing out on opportunities to capitalize on their target market. Vioxpopme is able to look deep into competitors’ strategies and identify emerging trends which can be used to take advantage of these emerging trends. By tracking your direct competitors as well as their indirect competitors, you can see how their strategies are evolving and can determine whether any of their tactics could work for your company. It can also show you how any of their customers are engaging with their products and services in a manner which is beneficial to your company.
One of the most powerful features of Vioxpopme is its ability to look like other popular competitor analysis tools. Because it is based on comprehensive market research, it includes information about your direct competitors as well as information about indirect competitors that may have gaps that you can fill. However, unlike many competitor monitoring tools, it actually imitates several popular analytical features. This means that instead of having to wade through pages of details which seem irrelevant to your needs, you can look like everyone else by using Vioxpopme.