In order for an Internet marketer to reap the benefits of search engine optimization (SEO), he or she needs professional SEO audit services. Some of the basic aspects covered under SEO audits include on-page SEO Audit, off-page SEO Audit Services, Content SEO Audit Services, Enterprise Search and Measurement (ESEM), and Google Penalty Identification Audit. The services also cover Search Engine Result Page (SERP) ranking, link popularity, image results, web site popularity, link building, link farming, and article marketing.
A search engine optimization audit service offers many advantages. A highly efficient service will help clients achieve top rankings in major search engines. This ensures more traffic and higher revenue for clients. Also, a quality service will provide reports that are timely, comprehensive, and analytical. These reports will show client improvements based on hard-to-find keywords, analytics data, industry trends, and competitor activity.
Link Popularity SEO audits conducted to identify relevant, high-quality websites with low competition to improve the chances of getting better organic traffic. A key objective is to improve website traffic by lowering competitors’ search engines results page (SERP) ranking. In addition, improving traffic from relevant, low competition keywords can increase conversion rates. By monitoring keywords related to products or services offered, the process of finding relevant keywords that convert better can be conducted quickly and easily.
Organic traffic refers to traffic acquired without paying for it through pay per click or advertising. Organic traffic comprises the non-paid and paid search results generated through organic means. By performing a technical audit on a website, auditors are able to detect any method of fraud such as keyword stuffing. Keyword stuffing is a method that uses various keywords to generate organic traffic.
A technical audit of a web property enables a provider to know how well the site ranks within the major search engines. This in turn enables them to improve the website’s SERPs. The importance of organic search rankings cannot be undermined any longer. Many businesses wish to achieve first page listings in the major search engines for their products or services. SEO audit services will help a business achieve these desired listings.
Keyword Research An important aspect of SEO audits is the selection of right keywords. The selection of wrong keywords will make it impossible for a web property to appear on the search engines’ result pages (SERPs). Hence, the selection of right keywords determines how well a website ranks in the SERPs. SEO companies provide audits and technical analysis to identify good keywords. Proper analysis of keywords leads to better page rank and organic traffic.
Digital Marketing An SEO audit service offers comprehensive online digital marketing audits, including social media marketing, pay per click analysis, competitor analysis, and competitor behavior analysis. It also provides reports on these audits to help management companies understand which strategies are not working and which ones are effective. Another aspect of digital marketing audits is to improve website conversion rates. Companies may choose to implement new website designs or create new ad campaigns to increase conversions. Audits also help a provider to monitor its competitors and monitor the progress of its competitors’ websites.
Website audit is often times provided by search engine optimization companies. These companies specialize in optimizing websites for the search engines, particularly Google, Yahoo, Bing, and MSN. They often times employ website auditors who have thorough knowledge in all the facets of search engine optimization. Webmasters and business owners often hire these specialized services to help them achieve higher search engine rankings and organic traffic.
Technical Audit An SEO audit is also referred to as a technical audit. This type of audit is designed to look into the inner workings of a website currently being used by users. It includes but is not limited to, checking web servers, programming code, database coding, code implementation, link structure and content validations among other things. This type of audit helps companies detect possible technical issues that may be affecting their ability to operate their website currently and/or in the future.
In order to complete an SEO audit process, the service provider conducts a technical examination of the website. They will look at how the website is laid out, identify all relevant anchor text used, and check the keyword meta tags, title, image alt tags, internal linking structure and other web programming aspects. After the technical audit is complete, the provider will provide a report of their findings in writing to the client. SEO audits are conducted for free, but some companies may charge for additional services and products such as link building and keyword research.
Keyword Research Keyword audits are conducted to determine the number of times that a keyword appears on one page of the website compared to the number of pages that have the keywords displayed. This is considered to be an important factor affecting the rank of the site. This is especially true for SEO audits where the focus is placed on identifying which keywords were used most frequently by users on the website. Keyword research can be completed by using SEO software or manual techniques. SEO audits usually use manual techniques to collect data and conduct keyword searches.