Website Audit Service is an objective, analytical examination that helps to maximise and extend your website’s life span. The audit is usually performed by me, Tommy Oddo a UK web designer, freelance web developer, and former WordPress contributor. We have performed website audits for all sizes of businesses, both small and large. Website audits are very effective as they help to reveal many ‘tells’ that can potentially lead to losing customers – or just slowing down your website’s page rank.
Website audits are performed using different techniques and methods, depending on the purpose of the audit, the site structure, and the actual audit itself. This ranges from the basic to the complex. In general, website audits are split into two types. Technical issues are the main focus of the audit. This includes issues such as:
Search Engine Optimisation (SEO). This is the most important aspect of a website audit service and the basis for the majority of our services. We will perform SEO audits on a daily basis to ensure your website optimised for the most popular search engines. This includes using Meta tags, title extraction, internal links, internal link structure, site maps, site navigation, title formatting and image text/stylesheet editing. We will discuss SEO in greater detail below.
Content creation and production. This includes creating quality, informative and usable content, as well as the layout, graphics and typography. All of this is then submitted to the search engines in order to achieve high rankings in the search engine results. The purpose of the website audit service is to identify areas that could be improved, for example, site architecture, content creation and production or content management. These are things that we are particularly good at!
Researching the target audience and other important information about them. This will include identifying demographics such as age, gender and location. We can then target our SEO campaigns specifically to these groups. This is especially important when it comes to SEO targeting your local audience. A website audit service will conduct market research in order to identify your target audience and their likes and dislikes.
A great deal of time is spent improving the site structure. There are many small things here that can be improved, such as the structure of keywords and meta tags. Keywords are generally used within the site but are not optimized in the copywriting itself. Many sites do not optimise these keywords, resulting in poor search engine results and a bad user experience for the users. It’s important for you to understand what your site needs in order to be successful online.
The final action point is to identify the most common problems that users are complaining about. These should all be included within your report. Some of the most common issues that I have seen come from the users themselves, so you really need to pay attention to this area of your website audit services. For example, is there a place where you can find out more about the product? Are there any FAQs that might be giving users some trouble?
Once you have your website audit report, you need to have action plans in place to make the necessary changes. You need to go through your audit checklist and identify what actions you need to take. This will help you manage the project correctly and ensure that you achieve success.
The next thing on our website audit services checklist is to identify the root cause of the problem. In many cases, people have broken links or other problems that have resulted in their search engine results being incorrect. It is often the case that these problems can be fixed, but you need to hire us to do it properly.
There are many SEO audit services out there, but we can provide you with even more benefits. In addition to that, we can use our years of experience and training to provide you with the best possible audits. One thing to remember when it comes to SEO audits is that they rarely involve any changes to the site structure. Most audits involve only a small amount of change to the website design or functionality. If you have a small business, this may not be a priority for you, however you should consider it as part of your website audit services.
Another thing to consider is the importance of ensuring the “branding visuals” on your website are updated on a regular basis. In the past few years, many companies have moved away from traditional branding visuals and instead started to implement “virtual branding”. This is where you would put your logo on a static image on the web page. Over time, the visual elements will change – for example, a photo may be taken and placed onto the page, or you might change the color of your text. You need to ensure that your branding visuals are changing regularly in order to attract more visitors to your website.