An SEO competitive analysis is basically the method of comparing your current SEO to those of your competitors. You will compare your own SEO tactics to those of your competition and do a full deep dive into all your competitors sites to determine how you stack up against them. When you perform an SEO competitive analysis, you are able to quickly find out about your competitors’ strengths and weaknesses. This is extremely valuable information to know so that you can improve on those areas to make yourself more competitive. However, there are a few things you should take care with an SEO competitive analysis.
The first thing you should take care with an SEO competitive analysis is the number of backlinks you have compared to your opponents. Now, backlinks can be very misleading. The more backlinks you have, the more popular you appear, but that does not mean that you have a leg up over your competition. What you really need to look at is the number of sites in the top 10 that have a backlink from you. That gives you a good indication of how many sites are linking back from you and what their ranking might be.
Another important aspect of an SEO competitive analysis involves the relevancy of your domain names and the keywords you choose for each one. You want to make sure that you rank for the right keywords and you also want to rank within the top 100 for the right keywords. Many people use the wrong keywords and there are people who target the wrong audience. If you are targeting the wrong audience or trying to market something to the wrong audience, you will not likely rank well for those terms. Therefore, doing the right keyword research is critical in this area.
One other thing to take into consideration when doing an SEO competitive analysis of your domain names and pages is the number of back links that point to your website from other relevant websites. The larger the number of back links from related sites, the better off you will be. The more backlinks you have pointing at your website, the better the chances of people finding your site because it will appear high on the list of search results.
This is one aspect of SEO that many people neglect. The last element of SEO that is critical to your success is to focus on content. If you don’t have content that is well written and contains links pointing back to your pages, you won’t achieve a ranking that will be anywhere near to that of other sites that do a great job of optimizing content.
User experience is another critical aspect of SEO that many people completely miss. The usability of your website will determine whether or not you rank well and it will also affect the amount of traffic you receive. A great way to find out more about user experience is to use Ulysses. Ulysses is an ideal tool for doing competitor analysis as it provides you with data from past campaigns and helps you analyze your own user experience.
There are many other things that go into SEO, but this is just a few of the most important. When it comes to getting to know what goes into SEO and competition analysis examples, your first stop should definitely be competitor analysis tools such as Google Analytics. These tools will show you what aspects of your website are giving you a leg up over your competition and it will also allow you to see which of your pages and domains are performing the best. This is an essential part of getting to know what goes into SEO and it will allow you to quickly identify what you need to work on in order to improve your performance. It’s all about understanding your competition.
As you learn more about SEO and its many elements, you will begin to see what a major challenge it is to stay ahead of the competition. The truth is, there are hundreds, if not thousands, of techniques and strategies out there to use to beat out your competition. In fact, there are so many different areas to attack when it comes to search engine optimization that it can be overwhelming to figure out where to start. Fortunately, there are professionals like those mentioned above who can help you understand how to analyze your competition and what you can do to get ahead. While SEO is an extremely competitive arena, staying on top of your game is essential in ensuring you have a successful online presence.